How much attention do you pay to the elements of a company’s homepage? If you are like the large majority of web users, chances are good that you don’t even enter many websites through the homepage, so have you ever given any thought as to what makes a homepage good? If not then, now is the time to start thinking about what you can do to your company’s homepage to make it stand out from the crowd.
While in time past, the homepage seemed to get the lion’s share of the attention, the advent of social media has caused more site guests to come to a website due to a specific link. But what about those guests who find you because of a web search or perhaps your business card? Just how inviting is your homepage for them? If you fear that your website’s homepage may be lacking, then perhaps it is time to spruce it up by implementing some of the following elements:
- Have a headline that gets people’s attention quickly. You have about 3 seconds to tell them how you can help them. Be clear and simple.
- Have a subheading that concisely tells what you do or offer. Keep it free from industry jargon, and minimize focusing on how great you are.
- Keep CTAs to a minimum; in fact, some web pros say that you should avoid having a Call to Action on your homepage.
- Show them the benefits of working with you. Someone once said that in designing a website, that the company should remember everybody’s favorite radio station – WIIFM (What’s in it for Me?).
- Keep text free of industry speak. Rather, it should easy to read and speak the language of the layperson or customer.
- Make it easy to navigate to other pages within your website. However, do not clutter up your homepage with excessive text, numerous images, videos or multiple CTAs. If you don’t, you risk clients going to your competition.
- Your homepage is not the place for your company’s mission or vision statement. Save those for your About page.
- Use sliders with care. Not all use of them is problematic, but if you have too many images, or the sliders go too quickly to actually focus on and read then you may want to re-think their usage.
- Make it personal. Story telling is a must. Gone is the day of stark, unattractive homepages. Use images and dialogue that engages users and guides them through their journey and your brand.
Creating a homepage that makes your site guest want to engage and spend more time with you is essential. By implementing the items here, you can design a website that keeps people coming back. Don’t lose site guest because your homepage was uninviting! Talk to the Mobile Associates website development team and get started today.