In April of this year, Google changed the way websites should be designed yet again. No more would it be okay to avoid designing a website to be used on a mobile device. This new approach was dubbed “Mobilegeddon” and had numerous companies scrambling to get their websites rebuilt. So, here it is some weeks later, and many are curious as to how significantly the push towards responsive web design, or RWD, has affected search results.
According to a study by Meshworking.com, which tested 50 websites, it was found that there was an increase of 22.98% in Google organic traffic to the RWD sites over non-responsive sites, which only saw an increase of 9.61%. This leads one to believe that those sites that responsive websites will do significantly better.
Before going any further, it is wise to note the following: A “mobile website” and “responsive website design” are not synonymous. A mobile website is a separate site that is designed specifically for mobile devices; whereas, a RWD is on that identifies a user’s device and resizes to accommodate it.
But are there other reasons, besides making Google happy, that you should update your website to an RWD? Absolutely! Here are some other key reasons to make the change:
- Cost – Rather than designing one site that is mobile-friendly and one that is not, simply build a single RWD site. No more time spend trying to keep up with both site’s needs.
- Lower bounce rate –A responsive web design cannot be easily compromised, so it is functional on any device. No more loss of search ranking because of slow loading sites.
- Speed – As alluded to above, RWD sites load faster – often in less than a second – because responsive websites don’t require multiple queries or redirects.
- Branding – A RWD makes it easy to keep your brand consistent on all platforms. Regardless of what device someone may use to view your site with, the elements and appearance will be the same.
- SEO – We all know that the key to any site is solid SEO. RWDs have greater chances of getting more web traffic, thus they rank higher in search results. Also, because they only have one URL and the same HTML across all devices, it is easier for Google to find, index and organize content from one website rather from multiple ones for the same company.
- Streamlined – A non-RWD site often has extra graphics and text that can make it look overbearing. A responsive web designed site is often cleaner and simpler to use, making it more inviting to customers .
- Higher conversion rates – If your site is easier to use and accessible on any device, then you are going to see more sales and engagement on your website. In addition, if your competitor has not made the switch, then you will have an edge on them – a definite win for you!
A responsive web design is no longer an option. If you want to be successful on the Web, then you must take the time to upgrade your site. Your Georgia Mobile Associates team will be happy to help you make the transition. Contact us today to get started.