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If you have spent any time online, you know about Pinterest. But just how much do you know about it? Perhaps, you think it a platform only used for recipes, crafts and event planning or maybe you think that it can’t possibly be of use to your company. If so, then you might be pleasantly surprised to discover that its marketing potential is huge.
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So, is your business using Pinterest? If not, then you are missing out on a valuable marketing opportunity. Keep in mind that online attention spans are short. The nature of Pinterest fits that perfectly as it is picture-based and one can easily look at a great deal of content. Even better, Pinterest makes it easy for users to locate information and do onsite searches.
As a business owner, Pinterest offers a place for you to not only showcase what you have to offer, but to easily connect and interact with other vendors within your field as well as those related. To best take advantage of this option, set up your business Pinterest account, being sure to agree to the Business Terms of Service. Once that is done, there are several other actions you will want to take in order to get the most from Pinterest marketing opportunities.
Tips for Using Pinterest for Business
As with any social media platform, Pinterest has many ways that it can utilized to brand your business. The following actions are key parts of using Pinterest for making your company’s web presence and brand stronger:
- Connect with other networks – You can easily connect your Twitter, Facebook, Google Plus and assorted email accounts. These are displayed in your Pinterest profile, making it easier for other pinners to connect with you on your additional platforms.
- Pinterest has a bookmarklet or browser add-on that makes it easy to pin info and items from other sites directly to your pages. This makes it easy to post your products on your Pinterest boards.
- Analytics are a big deal. After all, we want to know the time invested in a business endeavor will bring a solid ROI. Pinterest knows this, so their analytics tool will show you data on your profile’s average daily impressions and viewers, your monthly viewers and the amount of engagement, how many clicks and likes and you are getting, and what items are doing best on Pinterest.
- Add the “Pin it” button to your website so that site guests can pin items you have on their boards for later inspiration or follow up.
- Keep in mind that Pinterest is not just for pictures. You can also pin media files – videos, music, etc. to your boards so that it is easy to show others.
Pinterest is not just for pictures, nor is it only for a specific age group or business type. If you are looking for a great platform that has the potential to build your business, take some time to explore Pinterest. If, you decide to move ahead on using Pinterest, but need someone to manage the page for you, be sure to give us a call. We would love to get to know you.