By definition content marketing is “The marketing and business process for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving a profitable customer action.” But what exactly does this text book definition mean on an applicable basis? Simply put, content […]
Did you know…. 99% of first visitors are ready to buy, but marketers usually focus on just 1% of the people ready to buy. On average, five times as many people read the headline as read the body copy. It follows that, if you don’t sell the headline, you have wasted 80% of your money. […]
Search Engine Optimization is nothing new to anyone who has had a website for any length of time. But how much do you really know about SEO? Although it is one of the most commonly acknowledged parts of a website, it is one area about which there is much confusion and often contradictory information. But, […]
As the third quarter of 2016 is coming to a close, it is time to sit back assess just how well our SEO practices have been working. After all, with the holiday season just around the corner it is vital that one’s website is performing well and being found easily in search engine results. If […]
If you have had a website for any length of time, then chances are, you have heard the term SEO or Search Engine Optimization. And, like any knowledgeable business owner, you have talked to your web developer about how your SEO is working, and what words you need to include on your website. However, as […]
At a recent SMX Advance meeting this month, web guru Cyrus Shepard of Moz stated, “The number one ranking factor, in terms of where you should be putting your energy, is in satisfying user intent.” So, with that statement in mind, it is absolutely necessary to see that you are using SEO to meet the needs […]
