Tag Archives: Call to Action

How to Increase Your Website’s Conversion Rate

Did you know…. 99% of first visitors are ready to buy, but marketers usually focus on just 1% of the people ready to buy. On average, five times as many people read the headline as read the body copy. It follows that, if you don’t sell the headline, you have wasted 80% of your money. […]

Getting Your Website Ready for 2017

Whether we like it or not, 2017 is just around the corner, so now is the time to start thinking about how to make your company even better next year. There are many aspects of business you can look at changing, but if one of them does not involve taking a hard look at your […]

Making Guests Welcomed: Website Personalization

In today’s economy, there is a growing need to see that the customer is happy and finding what they want. Unlike in times past (i.e. prior to the Web) where the customer had fewer choices when making a purchase, there is now a significant need for businesses to go above and beyond to attract and […]

Is Your Homepage Up to Date?

How much attention do you pay to the elements of a company’s homepage? If you are like the large majority of web users, chances are good that you don’t even enter many websites through the homepage, so have you ever given any thought as to what makes a homepage good? If not then, now is […]

Website Upgrades: Preparing Your Website for 2016

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While we may not want to think about it, the fourth quarter is rapidly approaching. Before long, it will be time to pull out the holiday lights and decorations, and face the crowds trying to get all the shopping finished. And, while this may be exciting, it is also a reminder that a new year […]