At a recent SMX Advance meeting this month, web guru Cyrus Shepard of Moz stated, “The number one ranking factor, in terms of where you should be putting your energy, is in satisfying user intent.” So, with that statement in mind, it is absolutely necessary to see that you are using SEO to meet the needs of your site guests. Thankfully, SEO is not some secret, undefined activity but rather a key element of a successful website resulting in higher search engine ranking and more site guests.
For many people, search engine optimization may feel much like an algebraic equation, in which the variables are forever changing. But despite occasional changes, there are some SEO elements that are unlikely to change anytime soon. Get these areas up to date then, in years to come, it will only be necessary to reevaluate, and tweak as needed. But for now, here are some things to include so your website works for you.
In the Know about SEO
- Have a Responsive Design. Now, more than ever before, your website must have a responsive design. Studies show that 80% of adults now have a smartphone, and the average time spent on a mobile device is 1.85 hours a day. This number is a 30-minute increase from 2012, and will only increase. Failing to have a responsive web design will lower your search engine ranking. Conversely, those sites with RWD are ranked higher.
- Be Social. Social platforms have become powerful marketing tools, which can build a network of customers. But don’t just set up a page, use it often. Ideally, select 2 or 3 platforms that work for telling your story, and endeavor to post at least 2 – 3 times a week.
- Think about SEO for search engines beyond Google. Although Google is certainly king, Yahoo, Bing and others are definitely in the king’s court. Keep up with trends and preferences on these platforms and include these elements in your website.
- Don’t be bothered with Meta Keywords. Note, this says Meta Keywords. In 2009, Matt Cutts stated, “Google doesn’t use the ‘keywords’ meta tag in our web search ranking. Google took these away and search engines have gone even farther and declared them to be spam. However, don’t forget Meta Descriptions. A Meta description gives you 155 characters, though you want to stay within 115-145 as this makes them stronger. As part of the Meta Description, be sure to include a Call to Action.
- Avoid, at all costs, keyword stuffing. Keyword density is no longer important, so quit placing keywords awkwardly within your content. Rather, determine your topic, write valuable content about that topic, be sure there are at least 400 words written, keep the paragraphs concise, include anchor text links, and be sure to share that post on your various social platforms.
- Use microdata. A study by BuildVisible found that sites with rich content are clicked 25% more than other sites. Use microdata in markup logos, images, addresses, phone numbers, business name, reviews, prices, or any other element related to your website.
- Determine keywords and long tail phrases. Studies have found that while a single keyword is moderately effective, having longer keyword phrases will bring much higher results. Choose phrases that someone might use to search for your website, and be sure to include them as part of your text, headings, and social media posts.
Search engine optimization may change, but that is no reason not to be actively involved in seeing your website is using SEO to its full potential. We recognize that understanding and utilizing SEO practices can be daunting. So, rather than stressing over the changes, why don’t you contact Mobile Associates of metro Atlanta and let us help get your site set up with the latest in SEO practices.