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Is Your Website Ready for the New Google Search?

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Did you know that…?

  • The Google Market Share for mobile organic search is 89% while desktop search is 63.8%.
  • There are over 100 billion monthly searches and 2 trillion Google Searches annually.
  • There are 187 million monthly unique visitors to Google sites.
  • 20% of mobile are voice searches.
  • 89% of smartphone owners admitted to searching for a local business on their phone once a week or more with 58% searching at least daily.
  • 52% (and growing) of the US population uses a smartphone; that’s 165 million people.
  • The average person spends 3 hours a day on mobile devices.

Recently, Google announced that it is going to create a separate mobile index within months; however, the separation will make mobile searches the primary with desktop searches secondary. This news was brought by Gary Illyes, the webmaster trends analyst with Google. It was first announced last year that Google was experimenting with the idea of a mobile index, but it is now official – though there is little info on how the indexing will work.

However, one thing is certain, if you want to be a part of search results, then you must have a website that is mobile responsive. As the statistics above show, the average US user is more likely to do a search on a mobile device than anything else, so if you wish to found on a search results page it is vital that your website be a responsive design. Yes, Google search will still list non-responsive webpages, but it is not known how up to date the list will be.

So, how do you know if your website is mobile device friendly? After all, studies show that 57% of users will abandon a website if takes more than 3 seconds, and you don’t want to get left behind. There is a free tool you can use – the Google Mobile-Friendly test, which takes just seconds to determine whether your website is ready for the change.  If your site is not shown to be a responsive design, there are a number of things that may have caused the result. Some of these include:

  • The layout and design will not fit the small screen and navigation is too difficult. (Have you ever visited a site where you could not click a link without inadvertently clicking something else?)
  • The CTA buttons- Buy, Call, Sign up, etc. – are difficult to locate.
  • There too many steps involved to complete a transaction.
  • Images are too large, thus slowing down load time and making it difficult to see them.
  • User engagement cannot be accomplished with swiping, scrolling, or tapping.

If you are uncertain as to whether your website is ready for this latest change in search, then now is the time to talk to a Mobile Associates web designer about bringing your website up to date. We know how important it is to you to rank well, and will do our part to create a website that meets both your and Google’s standards. Talk to us today.