If your goal is to reach the Millennial generation, then there are many key factors you need to have as a part of your website. More importantly, to ignore this generation (those consumers born since 1985) is to overlook a significant portion of society. After all, the U.S. Census Bureau has determined that the Millennial Generation comprises 83.1 million consumers, or 26% of the population, and spends nearly $2,000 per person online annually.
With number like these, it is vital that you make your website a user-friendly design that connects with this group of online shoppers! But, what is that the Millennial Generation is looking for?
Thankfully, much research and testing has been done and the pros have the information you need to create a UX design that connects with this important group of buyers. So, let’s get started.
Connecting Your Website with the Millennial Generation
Get their attention
While some might believe that this generation is an impulsive group with a short attention span, this is a grossly incorrect thought process. Rather, this generation is a tech-savvy group who will weed through numerous websites and brick and mortar locations in order to find the best price for the best quality. They do detailed research and once they have found the place for attaining what they want, at price that is worth the investment, and preferably at a place where the transaction is relatively easy, they will make the purchase.
Use Social Media
The Millennial Generation is especially fond of social media – be it Instagram, Twitter, SnapChat, or Facebook. However, they aren’t satisfied with simple text and image posts, you need to keep it exciting by using real time features such as Facebook Live, Periscope or any other opportunity for real time interaction.
In addition, this generation of consumers places special stock in product information, customer reviews and the ability to do price comparisons, but are also quick to point out any review or information that does not come across as real or authentic. Consequently, be sure that your social media presence is sending the message you want them to hear.
The User Experience
Of course, it is your job as the business owner to ensure that your website is not only easy to use- especially on the smartphones the Millennials are rarely without – but attractive and engaging. Graphics must be large enough for guests to swipe, tap, hover and make selections of and content must be easy to read. Consequently, large blocks of text are quickly ignored, so your site must be clear, concise, and –ideally- written with copious headings and bullet points.
The Millennial Generation is not one that is easily pacified with old school approaches to marketing. If you want to have their attention, you will have to earn it. A great place to get started is with a website and online presence that promotes what you have to offer in a way that makes them feel needed and yet in charge. If you are looking for ways to improve your Web presence in a way to reach this important demographic, then contact the Mobile Associates team today.