If you have had a website for any length of time, then chances are, you have heard the term SEO or Search Engine Optimization. And, like any knowledgeable business owner, you have talked to your web developer about how your SEO is working, and what words you need to include on your website.
However, as the Internet and search engines continue to evolve, it has become necessary to constantly reassess how well your website is performing, and to re-evaluate if your SEO is everything you need it to be. Recently, Website Magazine released a post on SEO and reaching your audience, and they have shared some interesting insight regarding website SEO. Here are just a few of the highlights:
Get found. While well-known brands can rely merely on their recognition and widespread audience, the small to medium size company has to work much harder to be found. This can be done by leveraging third party sites such as review sites that will help develop more links.
Don’t Push Down Negative Reviews. If you have a business, then it is likely that you will get the occasional negative review. In fact, the larger the business is, the more chances for a negative review. However, when a search is done for “negative reviews of Company X” those negative reviews are not nearly as damaging for a large company as they would be for a small company. However, keep in mind that complaints should always be dealt with directly and quickly. Take a moment to claim the review and respond as to how resolution was handled. By working with the customer to create a better experience, you are increasing your presence on the Web.
Use alternate sources for searchers. Check out sites such as Quora that allow you to set up a profile to be notified when a question is asked about your product or service. In time, these third party searches can go a long way to boosting your web presence, because they promote high quality organic inbound traffic.
Think about your user. Remember time spent on your site is all about the user experience. Be sure that your site is easy to use, loads quickly, has security features in place so consumers aren’t afraid to purchase, and that your site is mobile device friendly. While this might not seem to be a part of SEO, keep in mind that search engines – specifically Google- will rank mobile friendly sites higher than those which have not been upgraded.
Link building is still a player. While there have been some who felt that the value of link building might lessen, the SEO Moz team – one of the leaders in understanding SEO – say that the link building has continued to grow. In fact, a recent poll showed that 90% of respondents are still successfully using resources pages and link list pages on their websites.
Onsite SEO Basics continue to be necessary. Just having good content, keywords, links, etc. is not enough. Be sure that your website’s “behind the scenes” is also done correctly. Items such as proper URL formatting, title tags, headings, and schema markup are important.
SEO is not just something to do and forget about. It is an ongoing job that you need to endeavor to always be learning more about. Or, if you would rather, the Mobile Associates team will be here to help you with all your SEO needs. Give us a call today to learn more about making your website SEO all you need it to be.