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Category Archives: Marketing

Out With the Old: Why You Should Update Your Website

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In the digital age, it’s almost impossible to find a business that does not have a website. Ever since businesses realized the Internet could be used to their advantage search engines and other forums have become filled with digital advertisements and handcrafted websites for businesses across the globe. While the growth of online business marketing […]

How to Increase Your Website’s Conversion Rate

Did you know…. 99% of first visitors are ready to buy, but marketers usually focus on just 1% of the people ready to buy. On average, five times as many people read the headline as read the body copy. It follows that, if you don’t sell the headline, you have wasted 80% of your money. […]

Is Your Website Ready for the New Google Search?

Did you know that…? The Google Market Share for mobile organic search is 89% while desktop search is 63.8%. There are over 100 billion monthly searches and 2 trillion Google Searches annually. There are 187 million monthly unique visitors to Google sites. 20% of mobile are voice searches. 89% of smartphone owners admitted to searching […]

Build it and They Will Come – NOT! The Truth about Successful Internet Marketing

While the “build it and they will come” approach may have worked in Field of Dreams that is not how a website works. The dream of having a website that always ranks in the top five search results, or even within the first two pages, sounds great but there is much more involved than simply […]

6 Tips for Getting Customer Reviews

“The more feedback retailers can obtain to shed light on the motivation for a purchase, the better success they’ll have in marketing their products and building buyer confidence.”  Matt Parsons of PowerReviews While we may not want to think about it, now is the time to start planning for the holiday season. You can’t wait […]

How to Have a Profitable E-Commerce Site

If you have an online store, then you want it to be successful – otherwise, what is the point of having an e-commerce site? However, many people begin an ecommerce site only to discover they took on much more than anticipated. When one has an online business, it is easy to erroneously slip into a […]

16 Tips for Boosting Your Company’s Social Media

We all know the value of social media. But sometimes, knowing how to and where to begin can be overwhelming. The Mobile Associates team wants to help you maximize your business as many platforms and methods as possible. However, for many businesses, the thought of taking on social media is a bit scary. If you […]

5 Ways an Employee Facing Mobile App Improves Business

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We all know that having an app designed for our customers is an important part of having a profitable business. After all, the well-designed app can: Enhance the visibility of your business Offer a direct channel for marketing Improve recognition Build your brand Get you ahead of your competition Drive customer engagement Send your advertisements […]