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Author Archives: Jan Slagell

Happy Holidays? Ensuring Your SEO is Ready for the Holiday Season

As the third quarter of 2016 is coming to a close, it is time to sit back assess just how well our SEO practices have been working. After all, with the holiday season just around the corner it is vital that one’s website is performing well and being found easily in search engine results. If […]

6 Tips for Getting Customer Reviews

“The more feedback retailers can obtain to shed light on the motivation for a purchase, the better success they’ll have in marketing their products and building buyer confidence.”  Matt Parsons of PowerReviews While we may not want to think about it, now is the time to start planning for the holiday season. You can’t wait […]

How to Have a Profitable E-Commerce Site

If you have an online store, then you want it to be successful – otherwise, what is the point of having an e-commerce site? However, many people begin an ecommerce site only to discover they took on much more than anticipated. When one has an online business, it is easy to erroneously slip into a […]

Making Guests Welcomed: Website Personalization

In today’s economy, there is a growing need to see that the customer is happy and finding what they want. Unlike in times past (i.e. prior to the Web) where the customer had fewer choices when making a purchase, there is now a significant need for businesses to go above and beyond to attract and […]

How Can Instagram Help Your Business?

Consider this: Only 9% of small businesses are using Instagram. Twenty percent of Fortune 500 companies use Instagram. Forty-three percent of Top 100 brands post daily on Instagram. Ninety-six percent of US fashion brands use Instagram. As you can surmise, despite what many businesses may believe Instagram is not just for tweens, teens, and college […]

Is Your SEO Working for You?

If you have had a website for any length of time, then chances are, you have heard the term SEO or Search Engine Optimization. And, like any knowledgeable business owner, you have talked to your web developer about how your SEO is working, and what words you need to include on your website. However, as […]

Is Your Homepage Up to Date?

How much attention do you pay to the elements of a company’s homepage? If you are like the large majority of web users, chances are good that you don’t even enter many websites through the homepage, so have you ever given any thought as to what makes a homepage good? If not then, now is […]

Bootstrap: What It Is and How It’s Used

While you may not be familiar with Bootstrap, chances are, you have encountered it’s abilities as you visit websites from your mobile device. Bootstrap is a framework that allows for responsive web design (RWD), though it can be used for other applications. It is not the answer to all website designs, but Bootstrap is definitely […]