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Author Archives: Jan Slagell

Using Content Marketing to Boost Your Business

By definition content marketing is “The marketing and business process for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving a profitable customer action.” But what exactly does this text book definition mean on an applicable basis? Simply put, content […]

How to be a Great Client

With the new year, you may be thinking about an having an updated version of your company website or perhaps the addition of a web app to make your company more accessible to clients. Each of these are great ways to boost your company’s productivity and income. However, there is more to website design and […]

How to Increase Your Website’s Conversion Rate

Did you know…. 99% of first visitors are ready to buy, but marketers usually focus on just 1% of the people ready to buy. On average, five times as many people read the headline as read the body copy. It follows that, if you don’t sell the headline, you have wasted 80% of your money. […]

11 Ways to Minimize Risk of a Security Breach

Identity theft – Security breach – We’ve been hacked. These are phrases that no one wants to hear – especially if you are a business owner! However, some recent statistics show that: Sixty percent of all online attacks in 2014 targeted small and midsize businesses. Cybercrime is a multibillion-dollar racket that affects corporations and individuals alike. Hackers […]

Getting Your Website Ready for 2017

Whether we like it or not, 2017 is just around the corner, so now is the time to start thinking about how to make your company even better next year. There are many aspects of business you can look at changing, but if one of them does not involve taking a hard look at your […]

Is Your Website Ready for the New Google Search?

Did you know that…? The Google Market Share for mobile organic search is 89% while desktop search is 63.8%. There are over 100 billion monthly searches and 2 trillion Google Searches annually. There are 187 million monthly unique visitors to Google sites. 20% of mobile are voice searches. 89% of smartphone owners admitted to searching […]

Build it and They Will Come – NOT! The Truth about Successful Internet Marketing

While the “build it and they will come” approach may have worked in Field of Dreams that is not how a website works. The dream of having a website that always ranks in the top five search results, or even within the first two pages, sounds great but there is much more involved than simply […]

The Benefits of Consolidating Company Apps

From email systems to calendars, chat software to order processing, the average company computer system is on app overload. Consequently, we spend hours each week simply shifting between our various apps and typing in the appropriate password. We do this so much, that quite often, that those apps that were designed to make doing business […]

Is Your Website Connecting with the Millennial Generation?

If your goal is to reach the Millennial generation, then there are many key factors you need to have as a part of your website. More importantly, to ignore this generation (those consumers born since 1985) is to overlook a significant portion of society. After all, the U.S. Census Bureau has determined that the Millennial […]