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7 Reasons Why You Should Have a Mobile App

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Image from Flickr.

Did you know that…?

  • The average time people spent on mobile apps increased by 21% over the past year.
  • Men spend an average of 29.5 hours per month on mobile apps and 3 hours and 45 minutes on mobile web apps; women spend 30 hours and 58 minutes on mobile apps and 3 hours and 46 minutes on mobile web apps.
  • In 2014, Flurry Analytics tracked 2.079 trillion app sessions, with a daily session record-taking place on December 31st with 8.5 billion sessions as people celebrated New Year’s Eve.

If mobile devices are here to stay, then failing to acknowledge the potential of mobile apps is dangerous. In fact, according to statistics, there are over 6 billion mobile phone subscribers globally and that number is only going to increase. If you don’t have a mobile app (or perhaps several) you will miss out on business and productivity opportunities.

So, what type of mobile app should you have, you ask? Well, that great depends on what you want to accomplish. However, to help narrow thins down a bit, here are the 7 of the most common types of business apps.

  1. File creation, management and collaboration – If you are a small to medium sized business then having an app that helps with file creation, storage, and collaboration means workers can get more work done. This type of app works especially well for companies using cloud-based systems such as Google Apps or Office 365.
  2. Notes – When you come up with an idea outside of the office, having a place to file it so it is accessible on your other devices can save time. Plus, it makes off-site business meetings easier when you can quickly access your ideas.
  3. Lists – Not everyone excels at organization, so any tool that makes it easier is always a winner. Having a company app that allows list making means it is easier to keep up with the myriad of things on the company To Do list.
  4. Customer facing applications – These make it easier for your clients to contact you without having to go to your location or make a phone call. One national insurance company discovered that productivity was up and customer drop-off rate decreased upon introducing a mobile app for their company.
  5. Supply chain management system – Help your customers quicker by giving them immediate access to inventory information. For instance, when a customer calls in to check on an order, or to place an order, your staff can use an app to quickly get the answer.
  6. Service applications – Did you know that DirectTV saved their technicians 15 minutes per installation simply by creating an app that allowed them to activate new installations with the touch of a button? How much time could your company reps save time if you had an app created?
  7. CRM tools – Make it easier for customers to get answers with an app that connects them with a Customer Service Rep. These apps are great for generating sales quotes, updating leads, checking accounts on the go, and overall, will increase sales productivity.

Of course, knowing a mobile is needed is not enough. Your company must have one that appeals either to your client base or it should make your employees’ jobs easier and more effective. So what type of mobile app(s) will you have designed? Contact the pros at Atlanta’s Mobile Associates and have a custom app created just for your specs.